Take a look at the custom personalised engraved iPod above, its so one-of-a kind and customised to the ease of the eye of the specific customer who ordered it. Towards the modern digital age, people has becoming more digital savvy, they want to find the easiest way to solve their problem, and most importantly they want an information that is relevant to them.
As a marketers, we can make our message as attractive as possible for our potential customers. Such as,we can personalise the message so that when they see the message, they will think that “This is the information we wanted!”. And with a successful message communication, we can deliver value to them.
1. Personalised Based on Their Devices Their Using.
If you think you consider yourself as “on the go” person, you wont be checking Facebook from your laptop while you’re walking or while outside. Marketers of Facebook needs to enhance the experience of the smartphone users while accessing Facebook, the traditional way of using browser has been considered very old fashioned. As what you can see now in Apple Store for iPhone users, the Facebook App made the users can easily access Facebook from your phone.
2. Consider Geographic Location
To make it easier for a customer (let say from Australia), the e-marketers detect your geographic location in Australia and enable you to translate any website in any language to English. Lets say French website accessed by a web surfer in Australia, This enhance the English speaker experience in accessing the website far away from it’s country or origin.